Earlier this month tourism took centre stage in Paris at the World Tourism Hall in the Exhibition Park of Porte de Versailles. There hundreds representatives from some of the world's most well-known destinations assembled to promote their offerings to Parisians preparing to make 2012 holiday plans. Cuba was among the Caribbean nations represented, all vying for their share of the lucrative French market.
For decades Cuba has struggled as a travel destination due to her communist government and very weak economy. In fact, Cuba luxury holidays were rarely at the top of the list for Europeans heading overseas. But since the political shift which saw Fidel Castro's brother took over leadership, the Cuban government has shifted gears and is now aggressively pushing tourism. Old, run down resorts from Cuba's glory days are being restored, new luxury resorts are being opened, and private ownership of tourism-related businesses is being encouraged.
According to the most recent numbers out of Havana the effort is paying off. In 2011 the country saw a significant rise in the number of arrivals over 2010, most notably from Argentina which was up nearly 11%. And although the vast majority of visitors to Cuba come from South America, the French and the British are also contributed to the increase. If Cuba can convince the United States to allow more flights to and from their country it's possible European visitors could surpass South Americans by the end of this year.
For decades Cuba has struggled as a travel destination due to her communist government and very weak economy. In fact, Cuba luxury holidays were rarely at the top of the list for Europeans heading overseas. But since the political shift which saw Fidel Castro's brother took over leadership, the Cuban government has shifted gears and is now aggressively pushing tourism. Old, run down resorts from Cuba's glory days are being restored, new luxury resorts are being opened, and private ownership of tourism-related businesses is being encouraged.
According to the most recent numbers out of Havana the effort is paying off. In 2011 the country saw a significant rise in the number of arrivals over 2010, most notably from Argentina which was up nearly 11%. And although the vast majority of visitors to Cuba come from South America, the French and the British are also contributed to the increase. If Cuba can convince the United States to allow more flights to and from their country it's possible European visitors could surpass South Americans by the end of this year.